14 Tips For Creating Incredibly Effective Infographics
Date posted: 5 May 2015 | Posted in: Blog
Infographics are one of the most powerful tools in your content marketing arsenal.
Every business can benefit from including eye-catching data visualisation in their content marketing strategy as infographics form bold, striking and shareable content. Text alone just can’t compete.
‘90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL AND OUR BRAINS PROCESS VISUALS 60,000 TIMES FASTER THAN TEXT’
‘AN INFOGRAPHIC IS 30 TIMES MORE LIKELY TO BE READ THAN A TEXT-ONLY ARTICLE’
‘THE USE OF VISUAL INFORMATION HAS INCREASED BY 9,900% SINCE 2007 BECAUSE WE’RE HARDWIRED TO RESPOND VISUALLY’
‘MOST PEOPLE ONLY REMEMBER 20% OF WHAT THEY READ’
These impressive stats help explain why infographics work.
And if, like so many others, you’re planning on making infographics part of your strategy, there are some principal points that you should consider for maximum impact.