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Discovering Experience Marketing

Date posted: 23 May 2015   |   Posted in: Blog

 Once considered a Holy Grail of sorts, digital marketing is now set for a sea change. As customers who have come to expect personalised, relevant content at every touch point cease to recognise boundaries between channels, marketers are left wondering what’s next. One aspect … “Discover Experience Marketing” is a new system within digital marketing arena, wherein marketers are required to know every customer and shape each experience in a way that delivers value for both parties over the lifetime of a business-customer relationship.

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Source: BusinessZone

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