How Lost My Name applied the lean startup model to the publishing industry
Date posted: 21 May 2015 | Posted in: Blog
Lost My Name‘s founders launched the startup out of office hours before a shock 22,000-unit Christmas led them to quit their jobs and raise a seed round. Chris Goodfellow finds out how the business was able to sell half a million copies in its first two years.
Part One: The pet project
Lost My Name started out life as a pet project, a challenge to make a children’s book that was rich enough, that had enough layers. The product is printed to demand, with each individual child’s name being worked into their story.
At the time, CEO and co-founder Asi Sharabi was strategy director at Sidekick Studios, helping larger organisations innovate and embed lean startup principles.
“That was brought back into this project,” he says. “It [Lost My Name] was very much developed in the context of software development. We asked ourselves; ‘what does it mean to do a lean book or a lean publishing venture?'”