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Startups challenged by Disney to develop healthy living tool for families

Date posted: 5 March 2015   |   Posted in: Blog

Disney UK and Creative England have asked technology developers and startups to devise a digital tool that will inspire families to lead healthier lifestyles.

Three applications chosen for the first stage of the contest will each receive a £5,000 grant to prepare a proof of concept. The final stage of judging will involve a live pitch, and question and answer session with a judging panel. The winner will receive £80,000 of product development funding.

Matt Carroll, director of Disney interactive UK & EMEA, said: “We’re really excited to challenge the local creative industry to come up with something that is at the forefront of cutting-edge technology, whether that’s a wearable tech or augmented reality, or an idea that’s completely unexpected.”

Shortlisted applicants will receive support and expertise from Disney’s senior digital team during the process.

Entries close on 20 April and can be submitted via the Creative England website.

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Source: BusinessZone

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