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The future will be televised (in seconds, on mobile)

Date posted: 29 May 2015   |   Posted in: Blog

The seminal Internet Trends report by Mary Meeker, an annual release that has become the stuff of legend, landed on my digital doorstep this week. Naturally, I skim-read it via mobile, on the go. Those damn millennials huh.

Meeker, since 2001, has built a reputation as an online oracle with the ability to factualise much talked about online trends. Many of the technology trends Meeker has covered as being innovative at the time are now mainstay, or antiquated, showing how far tech and marketing techniques have evolved in the 14 years since Meeker’s reporting began.

We’re now in the era of the mobile-first generation; online anywhere and everywhere, always filtering, content consumers. Meeker debuts short-form video this year as one of her accelerating bright spots for brands to get excited about. 

Source: Drum


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