News category: B2B Marketing

News, articles and advice for all things related to business and marketing.

Why is B2B market research the poor cousin?

Date posted: 3 June 2015   |   Posted in: B2B Marketing

In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones.   The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each […]

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The Importance of an Augmented Product

Date posted: 3 June 2015   |   Posted in: B2B Marketing

As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays a vital role in any marketing strategy. It is not just the single, tangible product that […]

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Creating Engaging Outputs for Market Research Findings

Date posted: 1 June 2015   |   Posted in: B2B Marketing

As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-face presentation, with a slide deck to aid the communication of the results, conclusions […]

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6 Tips for Mobile Data Collection in B2B Markets

Date posted: 28 May 2015   |   Posted in: B2B Marketing

We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys on mobile devices is a great way to meet these expectations. From our experience of conducting mobile surveys in […]

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Who Is Leading the Way in B2B Mobile Data Collection?

Date posted: 26 May 2015   |   Posted in: B2B Marketing

Self-completion surveys on mobile devices have rapidly taken off over the last 5 years, as the spread of smart phones, cheaper data roaming and technological development has made this a feasible data collection method. B2B International has undertaken an analysis of online surveys recently completed by business decision-makers across various regions. This shows that the […]

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People Power – Your Company’s Best Kept Secret

Date posted: 20 May 2015   |   Posted in: B2B Marketing

Success in business is all down to the people in your business. People do business with people no matter what industry sector you work in. This is even more important in business-to-business markets where Key Account relationships are managed by individuals and numbers of customers can typically reach hundreds if not thousands (but not millions […]

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B2B Customer Experience Research Event – London

Date posted: 18 May 2015   |   Posted in: B2B Marketing

On Tuesday June 9th B2B International will be hosting a half-day event focusing on b2b customer experience research in London. The event is aimed at b2b professionals and practitioners who have some level of responsibility for customer experience within their organisation. It is suitable for organisations that are new to customer research, and to those […]

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The Role of Millenials in B2B Markets

Date posted: 14 May 2015   |   Posted in: B2B Marketing

B2B markets are evolving. Not only are we seeing changes in how buying decisions are being made in b2b, but we are also seeing changes in who is responsible for them. It’s a widely-held belief that b2b business decisions are not being made by millenials. How true is this? New research suggests that this generation […]

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Business volunteering – people or profits?

Date posted: 12 May 2015   |   Posted in: B2B Marketing

Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes.  In part we […]

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The benefits of marketing automation aren’t automatic

Date posted: 5 May 2015   |   Posted in: B2B Marketing

Predictions that 2015 is the year of marketing automation seem to be spot on.  The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some […]

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