News category: B2B Marketing

In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones.   The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each […]

As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays a vital role in any marketing strategy. It is not just the single, tangible product that […]

As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-face presentation, with a slide deck to aid the communication of the results, conclusions […]

We see a tremendous potential for mobile surveys in B2B markets: business decision makers are time-pressed, and research buyers expect agencies to be flexible in using all possible survey channels to maximise research participation. Offering surveys on mobile devices is a great way to meet these expectations. From our experience of conducting mobile surveys in […]

Self-completion surveys on mobile devices have rapidly taken off over the last 5 years, as the spread of smart phones, cheaper data roaming and technological development has made this a feasible data collection method. B2B International has undertaken an analysis of online surveys recently completed by business decision-makers across various regions. This shows that the […]

Success in business is all down to the people in your business. People do business with people no matter what industry sector you work in. This is even more important in business-to-business markets where Key Account relationships are managed by individuals and numbers of customers can typically reach hundreds if not thousands (but not millions […]

On Tuesday June 9th B2B International will be hosting a half-day event focusing on b2b customer experience research in London. The event is aimed at b2b professionals and practitioners who have some level of responsibility for customer experience within their organisation. It is suitable for organisations that are new to customer research, and to those […]

B2B markets are evolving. Not only are we seeing changes in how buying decisions are being made in b2b, but we are also seeing changes in who is responsible for them. It’s a widely-held belief that b2b business decisions are not being made by millenials. How true is this? New research suggests that this generation […]

Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes.  In part we […]

Predictions that 2015 is the year of marketing automation seem to be spot on.  The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some […]