News category: B2B Marketing

As those of you with our 2015 Calendar will know, this month we are focusing on relationships. Relationship-building in b2b markets is crucial for increasing customer satisfaction and driving long-term loyalty. While any good marketing strategy will aim to generate revenue from new customers, the number one priority should always be building relationships with existing […]

Calculating market size is crucial if your company wants to grow within its current market or expand into new markets. Without this knowledge, it’s difficult to know where your brand stands relative to competitors in your market, and whether there is potential for increasing sales and market share. So, whether you have ambitions to expand […]

B2B International has been pioneering the development of online research for many years. Technological advancements have played a major role in this development. Business-to-business online focus groups is one research method that has seen significant changes thanks to technology. Advancements in online communities mean business decision-makers can now speak to each other in organic, natural […]

As those of you with our 2015 Calendar will have noticed, this month we’re talking about segmentation. All good marketing starts with segmentation, and therefore the success of your marketing strategy will ultimately depend on the effectiveness of your segmentation strategy. Effective segmentation is recognising that not all customers are equal. Some are big dogs […]

Globalisation has changed the way markets work all over the world. Increasing competition means margins are being squeezed, and it’s vital that businesses react. What’s the solution? B2B marketers need to start selling on value rather than price. Value is all about fulfilling customer needs. Successfully selling on value requires an in-depth understanding of both […]

As many of you will know, there are only 3 ways to increase profitability – sell more products, charge more for your products or reduce the costs of making your products. Selling more and reducing costs are inherent in any business strategy. Where most companies fall short is understanding how the manipulation of prices can […]

In the early 1980s, almost no market research companies existed in China. By 1998, following the open door policy in the country which encouraged a great influx of private investment, there were 850 market research companies registered in China. These are made up of both Chinese and joint-ventures. Since then the market research industry in […]

As those of you with our 2015 Calendar will know, this month’s topic of focus is segmentation. All good marketing starts with segmentation, making it a crucial part of your marketing strategy. As different groups of customers have different needs, you’ll need to prepare a marketing plan for each segment. Segmenting customers can be done […]

A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.  System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course […]

A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.  System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course […]