News category: Blog

News, articles and advice for all things related to business and marketing.

19 Reasons Your Business Should Have a Blog

Date posted: 8 October 2015   |   Posted in: Blog, Business Advice Articles

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Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging. […]

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Are We There Yet? – The Road to Marketing Optimization

Date posted: 5 June 2015   |   Posted in: Blog

As another summer approaches, vacation season is in our sights and we’re ready for the fun and adventure that comes with it. For most, flying is the preferred means of transport. It’s understandable. Shorter travel time means more time to have fun at your destination and you don’t have to spend a day recovering from […]

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Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

Date posted: 5 June 2015   |   Posted in: Blog

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says “Near Me” Searches […]

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Modern Marketing Essentials Guide to Mobile Marketing (eBook)

Date posted: 4 June 2015   |   Posted in: Blog

This just in… practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is […]

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Best Practices for Incorporating Sponsored Posts & Ads In Your LinkedIn Marketing Strategy

Date posted: 4 June 2015   |   Posted in: Blog

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. While there’s no majestic rainbow to show you the way, I can show you how to incorporate social media advertising as part of your LinkedIn Marketing strategy. A few years ago, HubSpot surveyed B2B organizations and found that 65% of them […]

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The Evolution of Public Relations Through Content Marketing

Date posted: 3 June 2015   |   Posted in: Blog

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, […]

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What is the Stage of Your Marketing Data?

Date posted: 2 June 2015   |   Posted in: Blog

In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com, 72% of consumers prefer an integrated marketing approach. And Blue Research showed that 94% of consumers and prospects discontinue relationships with companies because of […]

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5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well

Date posted: 1 June 2015   |   Posted in: Blog

  Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing a similar roadblock. They’re ready to ask social media followers to “marry” them, but some of those followers are beginning to question why they liked the brand […]

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