News category: Email Marketing

News, articles and advice for all things related to business and marketing.

QuickTip1: Don’t believe the Hype!

Date posted: 22 January 2018   |   Posted in: Email Marketing

Email Marketeers will try to blind you with science, phrases, must-knows, how-to’s and more. Why? They need to justify overcharging you for what is essentially a pretty low cost base service to provide. Email Marketing is pretty simple really. Just ‘talk’ with your customers as if they were stood in front of you. Be polite, […]

Read more

The 1 Marketing thing I would do this year

Date posted: 11 January 2018   |   Posted in: Email Marketing

To do: “A welcome and educational email series” This relates to new customers. Sure, lots of e-commerce systems send them an order confirmation email, delivery confirmation email and so on. But hold on. This is a NEW CUSTOMER ….. they should be treated like the best friend you’ve ever had! …. for as long as […]

Read more

Tags: | |

Help on getting your Email Marketing to the Inbox

Date posted: 10 January 2018   |   Posted in: Email Marketing

Email Marketing Deliverability Make sure your email reaches its target A few simple rules to maximise your email’s chance of getting through to your potential client’s inbox. Writing the Email Once you start writing about your own product, it is easy to become effusive about its superiority to the competition and the benefits it offers. […]

Read more

Tips for designing emails to be compatible for Microsoft Outlook

Date posted: 1 February 2016   |   Posted in: Email Marketing

The first thing you need to understand when designing and coding for Outlook is that the usual rules do not apply. Forget all your best practices for CSS – go back to 2001 coding practices for an idea of where your head should be. Note that some of these things might work in Outlook, but […]

Read more

Tags: | | | | |

Should you automate your Email Marketing?

Date posted: 30 January 2016   |   Posted in: Email Marketing

email marketing software low cost

The ability for marketers to contact customers at minimal costs with ever increasing frequency is very attractive. However, a recent spate of reports in the popular press about the volume of marketing material being sent to customers, reflects a growing feeling that people are being swamped. So although it is easy to mass mail using […]

Read more

Tags: |

DasGoot Emailer Email Marketing Newsletter Software Launched

Date posted: 26 October 2015   |   Posted in: Email Marketing

email marketing software low cost

We are proud to announce the launch of DasGoot Emailer™. In keeping with our philosophy, this is enterprise grade email marketing software at a fabulously low cost. We’ve calculated that UK businesses should save around 75% compared to the cost of other email marketing service providers. DasGoot, isn’t it. We hope your business can benefit.

Read more


Video: The Contender Takes the Marketing Title

Date posted: 28 May 2015   |   Posted in: Email Marketing

Producing video is a pain. You’re busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind? Read the full article at MarketingProfs Source: Marketing Profs

Read more