News category: Email Marketing

Inspired by the movie “Pitch Perfect 2,” these five tips can help you create email marketing campaigns that hit the right note with your customers. Read the full article at MarketingProfs Source: Marketing Profs

Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink. Read the full article at MarketingProfs Source: Marketing Profs

Test your emails to find out the best way to engage your subscribers and develop your email channel. Read the full article at MarketingProfs Source: Marketing Profs

Today’s email inbox looks significantly different from the AOL inbox of yore. Make sure your email marketing has grown with the times. Read the full article at MarketingProfs Source: Marketing Profs

Whether you are new to the e-commerce game or you’ve been selling online for years, there is always room for growth. And these seven tactics are the best way to achieve that growth. Read the full article at MarketingProfs Source: Marketing Profs

Are you making these four mistakes when emailing Millennials? Read the full article at MarketingProfs Source: Marketing Profs

In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That’s not much. Shrinking attention spans and itchy delete fingers make getting it right crucial. Read the full article at MarketingProfs Source: Marketing Profs

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? Read the full article at MarketingProfs Source: Marketing Profs

How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help. Read the full article at MarketingProfs Source: Marketing Profs

Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional “LOL” and “BTW”? Read the full article at MarketingProfs Source: Marketing Profs