News category: Marketing Research

At my age, it seems time to go ahead and say what I think. My thoughts are not meant to call anyone out; they are the result of 65 years of watching what’s going on. I firmly believe many businesses inflict practices upon themselves that hamstring their potential. It’s like they tie one hand behind […]

At my age, it seems time to go ahead and say what I think. My thoughts are not meant to call anyone out; they are the result of 65 years of watching what’s going on. I firmly believe many businesses inflict practices upon themselves that hamstring their potential. It’s like they tie one hand behind […]

In 1981 Al Ries and Jack Trout published a landmark book, Positioning: The Battle for Your Mind.  It seems to me that the lessons they taught are being ignored more and more in these days of emphasizing new media, email campaigns, Facebook, Twitter, etc.   Here’s the highlights of what they said: In our over communicated […]

In 1981 Al Ries and Jack Trout published a landmark book, Positioning: The Battle for Your Mind.  It seems to me that the lessons they taught are being ignored more and more in these days of emphasizing new media, email campaigns, Facebook, Twitter, etc.   Here’s the highlights of what they said: In our over communicated […]

Wiese Article in Quirk’s on North Liberty Mail Survey Friends, Throughout my career, I have campaigned with my mantra that connecting audiences and companies is much simpler IF we fully understand those who concern, and affect, our futures. Professionally conducted marketing research is the tool that can: *identify and fine-tune appropriate strategic growth initiatives, *weed […]

Wiese Article in Quirk’s on North Liberty Mail Survey Friends, Throughout my career, I have campaigned with my mantra that connecting audiences and companies is much simpler IF we fully understand those who concern, and affect, our futures. Professionally conducted marketing research is the tool that can: *identify and fine-tune appropriate strategic growth initiatives, *weed […]

My latest email blast on the conjoint study for the Iowa Equestrian Center seems to have tripped some triggers. I’ve gotten some people asking if it’d be OK to forward it to clients or other people. The answer to that is Heck Yes! If anything I ever say in these emails seems worthwhile, feel free […]

My latest email blast on the conjoint study for the Iowa Equestrian Center seems to have tripped some triggers. I’ve gotten some people asking if it’d be OK to forward it to clients or other people. The answer to that is Heck Yes! If anything I ever say in these emails seems worthwhile, feel free […]

Friends, How to figure out what price to set is always a poser. Can marketing research help with this? Yes, it can, but not in a straightforward fashion. One of the tools I’ve used is called Conjoint Analysis, also called Trade-off Analysis. It’s called that because it forces people to make choices they may not […]

Friends, How to figure out what price to set is always a poser. Can marketing research help with this? Yes, it can, but not in a straightforward fashion. One of the tools I’ve used is called Conjoint Analysis, also called Trade-off Analysis. It’s called that because it forces people to make choices they may not […]