News category: Marketing Research

News, articles and advice for all things related to business and marketing.

How to Run Your Business (Into the Ground)

Date posted: 30 October 2014   |   Posted in: Marketing Research

At my age, it seems time to go ahead and say what I think. My thoughts are not meant to call anyone out; they are the result of 65 years of watching what’s going on. I firmly believe many businesses inflict practices upon themselves that hamstring their potential. It’s like they tie one hand behind […]

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How to Run Your Business (Into the Ground)

Date posted: 30 October 2014   |   Posted in: Marketing Research

At my age, it seems time to go ahead and say what I think. My thoughts are not meant to call anyone out; they are the result of 65 years of watching what’s going on. I firmly believe many businesses inflict practices upon themselves that hamstring their potential. It’s like they tie one hand behind […]

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Mind Position Matters!

Date posted: 29 May 2012   |   Posted in: Marketing Research

In 1981 Al Ries and Jack Trout published a landmark book, Positioning: The Battle for Your Mind.  It seems to me that the lessons they taught are being ignored more and more in these days of emphasizing new media, email campaigns, Facebook, Twitter, etc.   Here’s the highlights of what they said: In our over communicated […]

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Mind Position Matters!

Date posted: 29 May 2012   |   Posted in: Marketing Research

In 1981 Al Ries and Jack Trout published a landmark book, Positioning: The Battle for Your Mind.  It seems to me that the lessons they taught are being ignored more and more in these days of emphasizing new media, email campaigns, Facebook, Twitter, etc.   Here’s the highlights of what they said: In our over communicated […]

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Proud to Share

Date posted: 2 December 2011   |   Posted in: Marketing Research

Wiese Article in Quirk’s on North Liberty Mail Survey Friends, Throughout my career, I have campaigned with my mantra that connecting audiences and companies is much simpler IF we fully understand those who concern, and affect, our futures. Professionally conducted marketing research is the tool that can: *identify and fine-tune appropriate strategic growth initiatives, *weed […]

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Proud to Share

Date posted: 2 December 2011   |   Posted in: Marketing Research

Wiese Article in Quirk’s on North Liberty Mail Survey Friends, Throughout my career, I have campaigned with my mantra that connecting audiences and companies is much simpler IF we fully understand those who concern, and affect, our futures. Professionally conducted marketing research is the tool that can: *identify and fine-tune appropriate strategic growth initiatives, *weed […]

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Permission to Forward My Stuff?

Date posted: 28 October 2011   |   Posted in: Marketing Research

My latest email blast on the conjoint study for the Iowa Equestrian Center seems to have tripped some triggers. I’ve gotten some people asking if it’d be OK to forward it to clients or other people. The answer to that is Heck Yes! If anything I ever say in these emails seems worthwhile, feel free […]

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Permission to Forward My Stuff?

Date posted: 28 October 2011   |   Posted in: Marketing Research

My latest email blast on the conjoint study for the Iowa Equestrian Center seems to have tripped some triggers. I’ve gotten some people asking if it’d be OK to forward it to clients or other people. The answer to that is Heck Yes! If anything I ever say in these emails seems worthwhile, feel free […]

Read more

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What the Heck Should I Be Charging?

Date posted: 21 October 2011   |   Posted in: Marketing Research

Friends, How to figure out what price to set is always a poser. Can marketing research help with this? Yes, it can, but not in a straightforward fashion. One of the tools I’ve used is called Conjoint Analysis, also called Trade-off Analysis. It’s called that because it forces people to make choices they may not […]

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What the Heck Should I Be Charging?

Date posted: 21 October 2011   |   Posted in: Marketing Research

Friends, How to figure out what price to set is always a poser. Can marketing research help with this? Yes, it can, but not in a straightforward fashion. One of the tools I’ve used is called Conjoint Analysis, also called Trade-off Analysis. It’s called that because it forces people to make choices they may not […]

Read more

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