News category: Mobile Marketing

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IAB taps beacons to greet 30K festival attendees

Date posted: 3 March 2015   |   Posted in: Mobile Marketing

The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival’s mobile app. Source: Mobile Marketing

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