News category: Mobile Marketing

The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival’s mobile app. Source: Mobile Marketing

By Stephen Upstone You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far. Source: Mobile Marketing

Mobile Commerce Daily today – Domino’s makes ordering on-the-go even easier with smartwatch integration; Samsung, PayPal each reach for bigger mobile payments role. Source: Mobile Marketing

Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits. Source: Mobile Marketing

While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch. Source: Mobile Marketing

By David Kashak It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.” Source: Mobile Marketing

Mobile Commerce Daily today – Target tests mobile loyalty app to drive in-store purchases; Expedia.ca competes in tight mobile travel sector with loyalty program. Source: Mobile Marketing

Animation studio DreamWorks has released a mobile puzzle game with independent game developer Behaviour Interactive to promote its upcoming 3D animated comedy, Home. Source: Mobile Marketing

Amazon and JCPenney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment’s stripes, underscoring how mobile moments can help brands connect with today’s consumers. Source: Mobile Marketing

A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods. Source: Mobile Marketing