News category: Mobile Marketing

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix. Source: Mobile Marketing

Mobile Commerce Daily today – Sephora holds first sweepstakes on Snapchat to up social clout; Spotify, Facebook tap carrier billing for streamlined checkout. Source: Mobile Marketing

The Federal Communications Commission’s stunning decision to regulate broadband Internet service as a public utility opens the door for a flood of legal challenges, more Congressional debate and the possibility of over-regulation in the competitive wireless carrier space. Source: Mobile Marketing

The New York Times has relaunched its Android mobile application, acknowledging consumers’ demand for an efficient, effective user experience on mobile by including shortcuts for quick swiping and a streamlined layout for tablets. Source: Mobile Marketing

Nearly 24,000 marketers worldwide use NetSuite’s cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite’s CMO sheds light on what is working and what is not. Source: Mobile Marketing

Today in mobile marketing – Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into ‘mobile moments.’ Source: Mobile Marketing

Toyota is the first automaker to leverage technology enabling television viewers to interact with an ad using a mobile device or their remote control as the brand looks to strengthen relationships with consumers increasingly interested in multi-screen experiences. Source: Mobile Marketing

Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground. Source: Mobile Marketing

Starwood Hotels is making a strong push to spruce up events and conferences held at its properties with its new ProMeetings mobile application, which enables event planners who belong to the brand’s rewards program to submit requests directly to employees for immediate fulfillment. Source: Mobile Marketing

Luxury Daily today – Valentino uses imagery in mobile ad on British Vogue; Next consumer spending boom scheduled to arrive in 2026: report. Source: Mobile Marketing