News category: General Marketing

How to Instantly Become a Better Writer for Marketing It’s simple: Use power words. It’s no accident. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter. Granted, that’s not all they do. The best writers […]

“The term ‘angel investor‘ was first used to describe wealthy investors in Broadway productions in the early 1900s, but the term ‘business angel’ was first used in the 1970s,” explains Jenny Tooth, chief executive of the UK Business Angels Association (UKBAA), the national trade association that promotes angel investment. “In return for a share of […]

One faulty email can ruin an entire campaign, so make sure you’re checking everything in advance to ensure a pleasing brand experience. Source: Clickz