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Amazon, JCPenney respond to “The Dress” color debate on Twitter

Date posted: 2 March 2015   |   Posted in: Mobile Marketing

Amazon and JCPenney are two of the top retailers that quickly responded to the worldwide social media buzz concerning a post about a dress that provoked a debate late last week over the color of the garment’s stripes, underscoring how mobile moments can help brands connect with today’s consumers.
Source: Mobile Marketing


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