Posts Tagged 'Marketing'

News, articles and advice for all things related to business and marketing.

The 1 Marketing thing I would do this year

Date posted: 24 April 2017   |   Posted in: Email Marketing

To do: “A welcome and educational email series” This relates to new customers. Sure, lots of e-commerce systems send them an order confirmation email, delivery confirmation email and so on. But hold on. This is a NEW CUSTOMER ….. they should be treated like the best friend you’ve ever had! …. for as long as […]

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Is Internet Behaviour Changing Around the World and Should You Care? (Infographic)

Date posted: 2 March 2016   |   Posted in: Infographics

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably we saw that more people were using their mobile devices to search for things online than on their desktop computers. Which devices are folks using to search the internet around the world? What do […]

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The Importance of Blogs for Businesses

Date posted: 24 March 2015   |   Posted in: Blog

The main purpose of your business blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your products or services. If you are an expert in your field (which of course you are), blogging will be very easy. For businesses and companies digital marketing and SEO are other elements showing how much important blogging has become. Business Blogging Importance […]

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Reach for the Clouds: A masterclass in small business social media engagement [VIDEO]

Date posted: 20 February 2015   |   Posted in: Blog

The three entrepreneurial contestants in our business challenge programme Reach for the Clouds were recently mentored ahead of their second challenge which focuses on engaging social media influencers. Before outlining what the entrepreneurs have to do, Tamsin Fox-Davies, small business evangelist at Constant Contact, shared expert advice on how to use social media communities to […]

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3 lies about successful businesses

Date posted: 19 February 2015   |   Posted in: Blog

Even though we should know better, there are some media-driven myths that we hear so often they claw their way into our minds and settle down. Here are 3 oft-spouted lies about successful businesses: 1) Success is easy We often see the end product with successful businesses – shiny happy business owner, sales orders through […]

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North west outstrips London for new indie retailers as sector enjoys strong growth

Date posted: 19 February 2015   |   Posted in: Blog

Small local businesses have benefitted from consumers turning their backs on big chains and multi-nationals, with independent retailers in the north west leading the charge. Figures from Simply Business found the number of independent shops has increased by 110% in the last five years. The largest growth was in the north west, which recorded an […]

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Managing Pros and Cons of Outsourcing Content

Date posted: 19 February 2015   |   Posted in: Blog

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half […]

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