Posts Tagged 'Marketing'

To do: “A welcome and educational email series” This relates to new customers. Sure, lots of e-commerce systems send them an order confirmation email, delivery confirmation email and so on. But hold on. This is a NEW CUSTOMER ….. they should be treated like the best friend you’ve ever had! …. for as long as […]

Sat in front of a blank white screen!? We’ve all been there. We want to stay in contact with our beloved customers but what should we send them? Don’t fret. We’ve all been there in the email marketing world, so here’s 11 ideas that could help you out; 1. Repurpose what you already have: Turn […]

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably we saw that more people were using their mobile devices to search for things online than on their desktop computers. Which devices are folks using to search the internet around the world? What do […]

The main purpose of your business blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your products or services. If you are an expert in your field (which of course you are), blogging will be very easy. For businesses and companies digital marketing and SEO are other elements showing how much important blogging has become. Business Blogging Importance […]

The three entrepreneurial contestants in our business challenge programme Reach for the Clouds were recently mentored ahead of their second challenge which focuses on engaging social media influencers. Before outlining what the entrepreneurs have to do, Tamsin Fox-Davies, small business evangelist at Constant Contact, shared expert advice on how to use social media communities to […]

The founders of sports nutrition and bodybuilding supplements business Bulk Powders dreamed up the idea for the multi-million-pound ecommerce company when playing tennis and trying US bodybuilding products at university. Chris Goodfellow finds out more.   read more Source: BusinessZone

Even though we should know better, there are some media-driven myths that we hear so often they claw their way into our minds and settle down. Here are 3 oft-spouted lies about successful businesses: 1) Success is easy We often see the end product with successful businesses – shiny happy business owner, sales orders through […]

Small local businesses have benefitted from consumers turning their backs on big chains and multi-nationals, with independent retailers in the north west leading the charge. Figures from Simply Business found the number of independent shops has increased by 110% in the last five years. The largest growth was in the north west, which recorded an […]

I recently ran a workshop for a client. It was structured to examine storytelling and the capability to work within the rules of the Now Economy. The central thought was this: “Is telling the truth is no longer as important as making it interesting?” Should you let the facts get in the way of a […]

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half […]