Posts Tagged 'Marketing'

News, articles and advice for all things related to business and marketing.

7 key benefits of SEO

Date posted: 18 February 2015   |   Posted in: Blog

The benefits of SEO to your business are many and varied…first though, let’s look at the reasons you have a website in the first place so we can put those benefits into perspective. I think in this day and age I don’t know of any companies who have a website for the sake of it. […]

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Small Business and Big Data – Tips on Successful Implementation

Date posted: 18 February 2015   |   Posted in: Blog

 It’s widely known fact that large enterprises use Big Data to make their marketing campaigns a lot more effective, so this kind of lead to the conclusion that you need to operate multimillion dollar enterprise to leverage Big Data. However, things are different now – data is becoming more accessible and companies are competing to […]

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The CMO with the viewability headache – how online advertising is facing up to its biggest challenges

Date posted: 18 February 2015   |   Posted in: Blog

The IAB US Annual Leadership Meeting (the ALM) may not have a very fancy title, but for me it’s one of the most influential and useful events in the calendar. Always in early February, somewhere hot – this time Phoenix, Arizona – it’s grown to attract over 1000 business leaders from the internet advertising world, […]

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Government forces public bodies to pay suppliers within 30 days

Date posted: 18 February 2015   |   Posted in: Blog

Public sector organisations will soon be legally required to settle all supplier contracts within 30 days. The Cabinet Office confirmed on Wednesday that new public procurement rules will come into force on 26 February. They also require all public contracts to contain a condition requiring contractors to include similar provisions in their contracts, and so […]

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Britain's self-employed army grows by 88,000

Date posted: 18 February 2015   |   Posted in: Blog

Britain’s self-employed sector has increased by 88,000 with 77,000 of the extra people female, official data has revealed. The Office of National Statistics said self-employment saw a 2% rise in October to December 2014 compared to the same period the year before. On a quarterly basis the sector saw a decline with self-employment falling by […]

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Accounting for small business: Past, present & future

Date posted: 18 February 2015   |   Posted in: Blog

In the first in a three part series of content looking at how small business methods have changed and how they might develop in the future, Chris Goodfellow examines how entrepreneurs deal with their accounts. read more Source: BusinessZone

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Why are people not 'interested' in companies any more?

Date posted: 18 February 2015   |   Posted in: Blog

Twenty years ago the average amount of time somebody held shares in a company was four years. Today it is just 22 seconds*. When you consider that the definition of a share is “a unit of ownership interest in a corporation or financial asset”, you can safely argue that people aren’t interested in companies for […]

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Forget the price war, customers rule the roost now

Date posted: 18 February 2015   |   Posted in: Blog

It was recently reported that Tesco pumped £300m into discounts in the first two months of 2015. Despite Tesco reporting a 0.3 per cent sales increase in the past year, grocery retailers have hit the headlines in the race to the bottom. Readily flaunting their low prices and even lower opinions of each other, grocery […]

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The key to digital success is ‘evolution’ not ‘transformation’

Date posted: 18 February 2015   |   Posted in: Blog

Why do so many digital marketing agencies, and clients for that matter, continue to view ‘digital’ as a series of disparate products that can be bolted together and not supported by internal training?  In an era where digital permeates virtually every part of an organization (in many cases making long-standing business models instantly out of […]

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