Posts Tagged 'Marketing'

News, articles and advice for all things related to business and marketing.

On Page Seach Engine Optimisation (SEO) Review

Date posted: 17 February 2015   |   Posted in: Blog

Search Engine Optimisation is a complicated area, and we regularly get asked for a small check-list, so this could save you lots of time.  I will split this into two parts; ‘on-page’ and ‘off-page’. There are five things to cover; we will do three now, and two next week. The three we do now are Keyword […]

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Exclusive: RBS small business chief 'really cross' about mis-selling scandals and promises reforms

Date posted: 17 February 2015   |   Posted in: Blog

RBS’ head of small business banking has pledged to rebuild customers’ trust and said the bank has invested in significant reforms after it was hit by two major mis-selling scandals. RBS recently admitted it mis-sold Enterprise Finance Guarantee (EFG) loans to small businesses and the bank has the highest number of customers receiving redress through […]

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Dog's McCusker outlines his Asia strategy ahead of The Drum Network's webinar

Date posted: 17 February 2015   |   Posted in: Blog

Reflecting on the three years’ operations in Asia – we’ve planned, managed and negotiated our route from the outset. We now sit with a portfolio of clients across South East Asia including Aberdeen Asset Management, Shimano, WWF and Tourism New Zealand. We’ve won awards for our social and mobile campaigns along the way. And it […]

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The case for content marketing – Why today's Mad Men need to embrace the art of storytelling

Date posted: 17 February 2015   |   Posted in: Blog

In this increasing wired, interconnected world, it’s easy to get hung up on delivery, process and technology, and to miss what really engages people – that indefinable thing that is called, for want of a better word, ‘content’. Content is the stuff that makes up a marketing message, the thing that prompts people to act, […]

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Congruence

Date posted: 17 February 2015   |   Posted in: Blog

Congruence is a delightful state, because there is no conflict between alternate desires or opportunities, no decisions to be made, no alternatives to be considered, nothing else to be done. Many people describe congruent states in mystical terms of being “at one with the universe,” and a great deal of time and energy is put […]

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Convert Your Marketing Mindset With A/B Testing

Date posted: 16 February 2015   |   Posted in: Blog

“Most of our assumptions have outlived their uselessness.” ― Marshall McLuhan So many times in the haste of developing our marketing strategy and materials, we use the ol’ seasoned judgment of ‘I think’: “I think this is the best creative” – it follows brand standards. “I think this is the best day of the week […]

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Government's female enterprise champion says government support site 'not woman friendly'

Date posted: 16 February 2015   |   Posted in: Blog

The government’s main business support website does not appeal to female entrepreneurs, claims the woman business secretary Vince Cable put in charge of supporting government efforts on helping women start companies. In a new report released on Monday, Lorely Burt MP, government ambassador for women in enterprise, argued that the branding on the ‘Women in […]

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The BBC’s new mobile homepage – what went wrong?

Date posted: 16 February 2015   |   Posted in: Blog

Last week the BBC updated its mobile homepage at m.bbc.co.uk, claiming that after three years the old one was “beginning to look a bit dated, particularly on mobile”. Reaction from users was overwhelmingly negative. Here are just a few of the more than 700 comments posted within the first 24 hours of the change. “…the […]

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Labour woos small firms with business rate cuts and investment promises

Date posted: 16 February 2015   |   Posted in: Blog

Ed Miliband has pledged to freeze or reduce business rates, encourage more small business friendly high street banks and create a dedicated government department for small businesses as part of Labour’s general election promises. Amid criticism over recent weeks from several business leaders that Miliband is adopting at anti-business approach,  the Labour leader launched his […]

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Ed Balls' 'get receipts for all transactions' comment: The small business reaction

Date posted: 16 February 2015   |   Posted in: Blog

Ed Balls has been criticised for being anti-small business after saying people should get a written receipt for all work done even if it’s just £10 for having a hedge cut. We asked BusinessZone readers what they thought of the Labour shadow chancellor’s comments.Sean Mallon, CEO, bizdaq: “Ed Balls’ comments show he is utterly out […]

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