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Posts Tagged 'advice'

News, articles and advice for all things related to business and marketing.

The 1 Marketing thing I would do this year

Date posted: 11 January 2018   |   Posted in: Email Marketing

To do: “A welcome and educational email series” This relates to new customers. Sure, lots of e-commerce systems send them an order confirmation email, delivery confirmation email and so on. But hold on. This is a NEW CUSTOMER ….. they should be treated like the best friend you’ve ever had! …. for as long as […]

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Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

Date posted: 5 June 2015   |   Posted in: Blog

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal Google Says “Near Me” Searches […]

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Best Practices for Incorporating Sponsored Posts & Ads In Your LinkedIn Marketing Strategy

Date posted: 4 June 2015   |   Posted in: Blog

For many B2B marketers, LinkedIn can prove to be a figurative and literal pot of gold. While there’s no majestic rainbow to show you the way, I can show you how to incorporate social media advertising as part of your LinkedIn Marketing strategy. A few years ago, HubSpot surveyed B2B organizations and found that 65% of them […]

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Why is B2B market research the poor cousin?

Date posted: 3 June 2015   |   Posted in: B2B Marketing

In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones.   The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each […]

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The Evolution of Public Relations Through Content Marketing

Date posted: 3 June 2015   |   Posted in: Blog

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content.  As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ, […]

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The Importance of an Augmented Product

Date posted: 3 June 2015   |   Posted in: B2B Marketing

As those of you with our 2015 Calendar will know, this month is all about product development. More specifically, it’s about the augmented product – everything else a customer receives along with the tangible product. The augmented product plays a vital role in any marketing strategy. It is not just the single, tangible product that […]

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Creating Engaging Outputs for Market Research Findings

Date posted: 1 June 2015   |   Posted in: B2B Marketing

As researchers, our key goal in any research study is to effectively answer the objectives of a study and convey the implications of the findings to our client in a memorable and conclusive way. Traditionally the findings are delivered via a face-to-face presentation, with a slide deck to aid the communication of the results, conclusions […]

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5 Ways to Woo Your B2B Social Media Audience & 3 Brands That Are Doing it Well

Date posted: 1 June 2015   |   Posted in: Blog

  Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing a similar roadblock. They’re ready to ask social media followers to “marry” them, but some of those followers are beginning to question why they liked the brand […]

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