Posts Tagged 'marketing'

News, articles and advice for all things related to business and marketing.

Are We There Yet? – The Road to Marketing Optimization

Date posted: 5 June 2015   |   Posted in: Blog

As another summer approaches, vacation season is in our sights and we’re ready for the fun and adventure that comes with it. For most, flying is the preferred means of transport. It’s understandable. Shorter travel time means more time to have fun at your destination and you don’t have to spend a day recovering from […]

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Modern Marketing Essentials Guide to Mobile Marketing (eBook)

Date posted: 4 June 2015   |   Posted in: Blog

This just in… practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that every single day more and more people turn to their smartphone, tablet, etc. to do pretty much everything they can do on a computer. There is […]

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What is the Stage of Your Marketing Data?

Date posted: 2 June 2015   |   Posted in: Blog

In today’s world of data driven marketing, the stakes couldn’t be higher. Accenture revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel, yet according to Mashable.com, 72% of consumers prefer an integrated marketing approach. And Blue Research showed that 94% of consumers and prospects discontinue relationships with companies because of […]

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Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe

Date posted: 29 May 2015   |   Posted in: Blog

The Oracle Marketing Cloud content team took home top honors at the Digiday Content Marketing Awards celebrated last night in New York City. We’re excited about the win as we worked incredibly hard to produce a compelling asset that would excite our audience and drive results. A tasty demand dish shouldn’t be kept secret, so […]

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What MassChallenge looks for in a startup

Date posted: 29 May 2015   |   Posted in: Blog

MassChallenge’s Hailey Woldt explains why the massive startup accelerator has chosen the UK as its latest base and outlines what it looks for in companies to bring onto its four-month incubator programme. The not-for-profit global startup competition began in Boston in 2010 and its alumni has raised nearly $1bn in funding. read more Source: BusinessZone

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The curse of irrelevant 'relevance': Why we should all be cautious about exploiting the next big thing

Date posted: 29 May 2015   |   Posted in: Blog

This week Warc produced a new Trends snapshot, Livestreaming apps – the value of Periscope and Meerkat for brands, that cautioned marketeers against charging headlong into adoption of these new media technologies without a real understanding of the role they play in consumers’ lives or any clear objectives of what your brand is trying to […]

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The future will be televised (in seconds, on mobile)

Date posted: 29 May 2015   |   Posted in: Blog

The seminal Internet Trends report by Mary Meeker, an annual release that has become the stuff of legend, landed on my digital doorstep this week. Naturally, I skim-read it via mobile, on the go. Those damn millennials huh. Meeker, since 2001, has built a reputation as an online oracle with the ability to factualise much […]

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Savvy Businesses Use Finance Intermediaries… Here's Why.

Date posted: 29 May 2015   |   Posted in: Blog

Since the infamous recession hit the industry hard, it has become increasingly difficult for businesses to progress and thrive with the help of other means (usually in the form of finance). This is partly due to the fact banks and many mainstream lenders have almost no appetite to lend their money to small businesses. Luckily, […]

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