Posts Tagged 'marketing'

News, articles and advice for all things related to business and marketing.

We're approaching the final frontier for interface: the melding of man and machine

Date posted: 29 May 2015   |   Posted in: Blog

In 1997, IBM supercomputer Deep Blue overwhelmed chess grandmaster Garry Kasparov in game six of their famous man vs. machine battle. What happened next was equally remarkable. Rather than slump into existential despair, Kasparov – impressed by his opponent’s limitless move knowledge – instigated the ‘advanced chess’ tournaments, also dubbed ‘centaur’ because of their hybrid nature: computers […]

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YouTube stars and commercial transparency – what advertisers need to know about vlogging

Date posted: 29 May 2015   |   Posted in: Blog

Members of ISBA’s Digital Action Group, comprising 40 senior digital practitioners, had been waiting a year for Dominic Smales, MD of social talent management company Gleam Futures, to make a presentation to them. He’s obviously a busy man. It was well worth the wait. Dominic was accompanied by ‘talent’ Marcus Butler at May’s Digital Action […]

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Vox Pop: The Apple Watch and The Future of Wearables (Part 3)

Date posted: 29 May 2015   |   Posted in: Blog

We have explored some reviews and some early adopters’ ‘sorry, but not that sorry’ regret when buying the new Apple Watch, but what does the future look like for wearables? Have Apple created a clearer path to combine virtual reality with physical reality? Drum Network members divulge their opinions… Part 3: The advocates and the […]

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Why Sajid Javid is the small business champion

Date posted: 29 May 2015   |   Posted in: Blog

The Government has promised to cut at least £10bn of red tape over the next five years in order to boost British business’s ability to grow both at home and overseas. As part of a major new commitment, Business Secretary Sajid Javid wants to help small businesses, branding them the “engine room” of British industry, […]

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From forum to full time: Satago's success story

Date posted: 29 May 2015   |   Posted in: Blog

 Five years ago this month, a man with an idea asked UK Business Forums (UKBF) users for feedback. After a £600,000 investment, finding a co-founder and landing a major partnership with Experian, tech entrepreneur Steven Renwick shares his tale of taking his automated invoice chasing software Satago from ‘forum to full time’ with Rachael Power. […]

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Five tips for using SMS to promote your business

Date posted: 29 May 2015   |   Posted in: Blog

SMS marketing is fast, cost-effective and personal – it’s no wonder it’s becoming increasingly popular with businesses of all sizes, but it’s important to use it well. Could it work for your business? This article is published in association with FireText. read more Source: BusinessZone

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The Basics of Persuasive Sales Content Marketing Copy

Date posted: 28 May 2015   |   Posted in: Blog

As some of you may know I am the world’s biggest proponent of the N.A.S. Doctrine. You can read all about it here but essentially states that brands should Not Always Sell(ing) via their content marketing and/or advertising endeavors.  However, the bottom line being the bottom line there is an inherent need to sell of […]

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5 Ways to Cut Your Start-up Costs

Date posted: 28 May 2015   |   Posted in: Blog

One of the biggest concerns to any fledgling business is start-up costs. When you take the plunge and are getting to grips with running your own start-up business, the question is how can you minimise the costs associated with getting things off the ground? Here are the top five tips for reducing your start-up costs […]

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3…2…1… Those Customers Of Yours Have Gone!

Date posted: 28 May 2015   |   Posted in: Blog

Customer expectations are getting higher… particularly online! A new report from Internet Intelligence business, Dyn highlights that 65% of  consumers are not willing to wait more than three seconds for a website to load and of those, half expect websites to load instantly! read more Source: BusinessZone

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