Posts Tagged 'marketing'

News, articles and advice for all things related to business and marketing.

Queen’s speech contained sunshine, but clouds of uncertainty still linger

Date posted: 28 May 2015   |   Posted in: Blog

The Queen’s speech is one of the great British traditions. From the searching of the cellars below Westminster for a latter-day Guy Fawkes to the slamming of the door in Black Rod’s face, it’s a ceremony that encapsulates the eccentricity of British government. Amongst all the glorious pageantry lies the serious business of the government […]

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If brands want to create technology for the sake of fame, they need to create it for the sake of their consumers

Date posted: 28 May 2015   |   Posted in: Blog

The Q4 2014 Forrester Wave Report highlighted the increasingly important role agencies are playing in digital business transformation: helping CMOs ‘to move quickly, access deeper market insight and take measured risks’ in order to best use technology to drive value for their customers. So, to provide value to clients, agencies need not only to have […]

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Sir Martin Sorrell claims women need to be 'aggressive' to succeed – WACL president Lindsay Pattison responds

Date posted: 28 May 2015   |   Posted in: Blog

WPP chief executive Sir Martin Sorrell, not averse to creating talking points throughout his career, last night addressed the attendees at the Women in Advertising and Communications London (WACL) dinner and caused some consternation when he claimed that women needed to be ‘aggressive’ in order to be successful.   Outgoing president of WACL, Lindsay Pattison, […]

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Five ways small companies can leverage big data

Date posted: 28 May 2015   |   Posted in: Blog

In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers […]

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Digital trading: Why advertisers need to think beyond viewability

Date posted: 28 May 2015   |   Posted in: Blog

Advertisers, you’ve looked at your campaigns and increased your viewability rates by applying pre-bid targeting segments for viewability, and you’ve ensured to block for ad fraud. Congratulations! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as unsavoury images, numerous ad units […]

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Story Time: The importance of authentic provenance for food and drink brands

Date posted: 28 May 2015   |   Posted in: Blog

One of the first things we like to know about people when we first meet them is where they’re from and what’s their story. The same is true for brands. We refer to this as brand ‘provenance’; a word derived from the French ‘provenir’, meaning ‘to come forth’ or ‘originate’. Which is all rather ironic […]

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Future success in stores depends on nimble use of mobile tech

Date posted: 27 May 2015   |   Posted in: Blog

82% of U.S. smartphone owners use their mobile devices to shop, according to new data from research firm eMarketer Inc. And 60% of time spent with online retail occurs on a smartphone and/or tablet, compared with 40% on a desktop and/or laptop, digital measurement firm comScore Inc. finds. The facts could not be more clear: […]

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Queen’s Speech 2015: Enterprise Bill confirmed

Date posted: 27 May 2015   |   Posted in: Blog

The Queen has confirmed the Enterprise Bill, announced by the business minister last week, will go ahead. Her Majesty opened Parliament this morning with the first conservative-only speech in twenty years. More information on the Enterprise Bill was announced in the speech and background briefing notes for small businesses. The Queen said that legislation will […]

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Fifa arrests will damage the brand and football itself

Date posted: 27 May 2015   |   Posted in: Blog

There is no doubt that today’s Fifa arrests have tarnished the brand of football’s world governing body, however whether this will reduce its ‘vice-like’ grip on the beautiful game is much harder to predict. It is worth pointing out that, in British minds at least, Fifa is already a tarnished brand, so today’s developments only […]

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How To Get Out of a ‘Relationship Rut’ With Your Customers

Date posted: 27 May 2015   |   Posted in: Blog

I’ve been married to my awesome husband for 10 years.  Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15 years. That’s a long time! Around the time we got married, I remember all of the words of wisdom (wanted or unwanted) imparted […]

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