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Increase website traffic and conversion by adding a video

Date posted: 11 February 2015   |   Posted in: Web Video Marketing

Research shows that websites with video are 50 times more likely to appear on the front page of Google search results. This will drastically help optimize your website to rank higher in search engine results. Adding different types of media to your website design will also make it more interesting, and enhance user engagement. It can be high-resolution images, audio recordings, animated GIFs, flash animation or video content. It’s a great tool to attract customers and generate higher conversions! However, you will need an effective website design in order for images or embed video links to work well with your site.

Using videos to get more customers

You can deliver a powerful message through any broadcasting, print and communications media, but perhaps the most captivating of all is a video recorded message or advertisement. Customer research shows that website videos increase people’s understanding of your product or service by 74%. So what better way to reach out to your customers than a video ad? Tell them your story, how you created the business, you vision and goals and most importantly how your business can help your customers. If you’ll do that, then you will win their hearts!

Make videos your ultimate internet marketing tool

Video marketing is the strongest, most visceral marketing medium that advertisers have used for decades. Television has survived wireless communications and more recently the internet. In fact, companies like Netflix and Yahoo have integrated TV into the internet because of the inherent marketing value of television. It may even survive other future technologies to come – just the more reason for you to take advantage of it now. Putting video ads on your website as well as other social media portals will be essential to your business success. However, unlike television you don’t have to pay thousands of dollars for a 30-second ad reel. On the internet, you can do that for a very tiny fraction of the price or completely for free!

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